The Right Hearing Aids for You

The right style, the right fit, and the right budget

The truth is, you probably don’t want to wear hearing aids, but you do want to experience better hearing, be able to engage in conversations more confidently, and feel younger once again.

Well, you’ll be glad to know that the bulky, cumbersome devices from years past are gone!

They have been replaced by small, discreet, powerful devices that allow users more options and possibilities than ever before.

We partner with the top manufacturers, allowing us to find the right models based on your unique circumstances, lifestyle, and budget.

With the drastic progression in technology, hearing aids are now mostly invisible and have a range of advanced features, including connectivity to your cell phone or your television, and even have simple rechargeable batteries.

To learn more about your hearing status, hearing aids and their features, call us today!

Schedule an appointment today

Invisible-In-Canal (IIC) – the tiny & often invisible hearing aids

These are a good choice if you have mild to moderate hearing loss. They are custom-fitted and come in a choice of colors. IICs are unique because they’re inserted deep into the ear canal, so depending on your ear shape, they’re often invisible when worn. This is a huge advantage for the style-conscious wearer.

IIC Hearing Aids


Unlike the IICs, these aids are comfortably inserted and extracted from your ear, with the small “handle” peeping out the side. They are custom-made and mostly invisible, as well as coming in a range of colors to match the skin-tone of your inner ear. They’re the perfect choice if you have mild to moderate hearing loss.

CIC Hearing Aids

In-The-Canal (ITC) – Discreet but visible

ITC hearing aids feature a custom-fit, skin-matching colors, and can be inserted and extracted with ease. Made to look as if they are a part of your natural ear, these aids are the perfect choice if your hearing is diminishing at a steady pace. Suitable for mild to mildly severe hearing losses.

ITC Hearing Aids

In-The-Ear (ITE) – Custom fitted hearing aids that fit within the outer portion of the ear 

Mildly severe to severe hearing loss patients may find ITE hearing aids beneficial due to their sleek design that fits perfectly to the ear’s outer entrance. They are incredibly comfortable to wear and offer maximum hearing coverage. Available in a variety of colors, they’re custom made and can be matched to your skin tone.

ITE Hearing Aids


Barely visible when worn, the RIC style is an instrument in which the receiver, or speaker, is inside the ear canal. Thin electrical wires are used instead of a plastic acoustical tube, reducing distortion. RIC hearing aids provide a comfortable, open fit and are perfect for mild to moderate hearing loss.

RIC Hearing Aids

Behind-The-Ear (BTE) – The most common style of hearing aid

When you think “hearing aid” – the chances are you’re thinking of the BTE design. Usually worn by moderate to severe hearing loss patients, the technology is housed in the casing of these hearing aids, ensuring they rest comfortably behind the ear while the clear plastic acoustical tube sends the amplified sounds into a customized earmold that’s fitted inside the canal. Available in many different colors, they come with easy to use buttons and are highly discreet.

BTE Hearing Aids


“I have never considered going anywhere else”

My Association with Selective Hearing goes back many years.  I am not on my fourth set of hearing aids, each one has been a new upgrade of a ReSound product.  To have streaming from T.V. has added pleasure to enjoy it.  I am so comfortable knowing that I can call on the staff of Selective Hearing whenever I need help.  They have always been available to help me.  I have never considered going anywhere else for aids!  Their products and staff are excellent!

– Martha Z.